Japanese Youth Magazines and the Transformation of Americanization in the 1970s: <i>Takarajima</i>, <i>Made in U.S.A.</i> <i>catalog</i>, <i>Popeye</i>, and <i>Brutus</i>

DOI

Bibliographic Information

Other Title
  • 若者雑誌と1970年代日本における「アメリカナイゼーション」の変容
  • ――『宝島』，『Made in U.S.A. catalog』，『ポパイ』，『ブルータス』を事例に

Abstract

<p>This article investigates the transformation of Americanization of Japan by focusing on major fashion magazines in the 1970s including Takarajima and Popeye. From analysis of the reception of readers, the messages of the magazines, and the advertising business models, this study reveals that the image of American culture have changed from external models in ideology (i.e., counter culture) to commodities and entertainments.</p>

Journal

Keywords

Details 詳細情報について

  • CRID
    1390001288141991168
  • NII Article ID
    130007621525
  • DOI
    10.24756/jshuppan.42.0_47
  • ISSN
    24341398
    03853659
  • Text Lang
    ja
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

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