An Analytics on Consumers' Behavior of Buying Olive Oil and its Application to Local Physical Shop

DOI

Bibliographic Information

Other Title
  • 広域の消費者購買データに基づくオリーブオイル購買の傾向分析と地域実店舗への適用

Abstract

<p>The goal of this research is to develop a general method to transfer sales promotion strategy, derived from analysis on wide area, to local real shop. The authors analyzed such consumers' characteristics who buy olive oils in Kansai region, and derived some hypothesis about their behavior. Based on the hypothesis, we designed a sales promotion strategy and applied it to a real shop in Hyogo prefecture. The evaluation of the strategy itself is on going.</p>

Journal

Keywords

Details 詳細情報について

  • CRID
    1390001288143415808
  • NII Article ID
    130007658729
  • DOI
    10.11517/pjsai.jsai2019.0_4b3j302
  • Text Lang
    ja
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

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