Purchasing decision based on the comparison

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  • 比較を基準にした購買決定
  • ヒカク オ キジュン ニ シタ コウバイ ケッテイ

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We have been confirmed that behavioral economics theory was applied to real economic behavior by the experiment and the esearch. And, behavioral economic theory is beginning to put the public policy. In this paper, we analysis that consumer make ones decision-making by behavioral economics theory. When consumers make decisions, it is assumed that holds a certain amount of information. That is, we put a premise that has information such as price of rival products and such as the experience of past consumption. Thus, consumers will be compared commodity price with this information. In this draft, we verify the reality validity of the price of the case that “next to the price” ,“three of price range” and “the price that you think may be paid”. Finally, we showed for further study to such questions as the time when Standards Action occurs.

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