Selection Criteria of Hot-Spring Hotels and Yukata Dressing Behavior in Young Men and Middle-Aged and Elderly Men: A Guide to Experiencing Japanese Culture

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  • 若年・中高年男子における温泉宿の選択基準と浴衣の着装行動 : 和文化体験の一助として
  • ジャクネン ・ チュウコウネン ダンシ ニ オケル オンセン ヤド ノ センタク キジュン ト ユカタ ノ チャクソウコウドウ : ワブンカ タイケン ノ イチジョ ト シテ

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Abstract

<p>  The purpose of this study is to help revitalize hot-spring areas through experiences in Japanese culture. For this purpose, this paper examined 250 young, middle-aged, and elderly men regarding their criteria in selecting hot spring hotels (21 items) and regarding their onsen-yukata-dressing behavior (35 items) and yukata preference (12 items). Onsen yukata refers to the casual cotton kimono worn at onsen (hot spring resorts).</p><p>  Factor analysis on the “selection criteria of hot-spring hotels” extracted four factors: “facilities (buildings and name recognition),” “services and atmosphere,” “open-air baths and landscapes,” and “sightseeing and transportation.” The items rated high were “meals,” “atmosphere of the hotel,” “landscapes,” and “hotel charges” in this order, according to their average rating values. The order was the same among all age groups.</p><p>  Factor analysis on the onsen-yukata-dressing behavior extracted four factors: “enhanced mood,” “foreigners and experiences in Japanese culture,” “impression evaluations,” and “relaxation.” Young subjects rated six items of the “foreigners and experiences in Japanese culture” factor high. Middle-aged and elderly subjects rated three items of the “relaxation” factor high. Young people say that yukata make the wearer look mature, showing significant differences (p＜0.001) as compared with middle-aged/elderly people. Men as a whole liked quiet colors for yukata.</p><p>  By using two-dimensional axes of “modern versus classic” and “unicolored small patterns versus multicolored large patterns,” we visualized the positions of twelve types of onsen yukata for men. Men as a whole were found to like modern, multicolored onsen yukata with large patterns.</p>

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