A Brief Outline of Rattan Furniture Manufacturer Kazama's History, Design, Technique and Sales Strategy

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Other Title
  • 籐家具のカザマの沿革・デザイン・技術・販売戦略の概要

Abstract

<p>Kazama founded in 1921, Yokohama is one of the leading rattan furniture manufacturers in modern Japan. It started as a local business and expanded throughout Japan and established relationships with affiliated factories in Hong Kong, Taiwan, the Philippines, and Indonesia. Kazama also founded a franchise store network called Madam Rotan. It also established Yokohama Art Rotan to do direct contract sales business. Kazama's rattan furniture was influenced by traditional Western design and modern design. Before the war framework of Kazama's rattan chairs was made of bamboo wound and knitted by peel of rattan, but after the war thick "Taimin" rattan was used for framework.</p>

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Details 詳細情報について

  • CRID
    1390003825208022656
  • NII Article ID
    130007891403
  • DOI
    10.11247/jssd.67.0_2
  • Text Lang
    ja
  • Data Source
    • JaLC
    • CiNii Articles
    • KAKEN
  • Abstract License Flag
    Disallowed

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