Designing Business Games

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  • ビジネスゲームをデザインする
  • 閲読論文 ビジネスゲームをデザインする
  • エツドク ロンブン ビジネス ゲーム オ デザイン スル

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<p>I have been engaged in the development of business games for ten years. In 2002, I established a game publishing company which focuses on business games, and I developed “SIM marketing™”, which dealt with several models of marketing. These experiences provided me with ideas and tips for designing business games. This article stipulates some of these ideas and tips, such as “Circle of Games” and “Principle of Three”. The former emphasizes that designers should consider the roles of facilitators and players in addition to their relationship. The latter refers to the ideal number of players in a multiplayer business game so that it can be enjoyed and prove to be fruitful. In addition, this article discussed two kinds of mismatches in management that leads to uncreative companies. One is the mismatch between labor and top managers, and the other is the mismatch between university students and companies. Top managers of creative companies consider it necessary to provide business management training to their employees, and likewise employees think so too. When we design business games, these points of view should be considered.</p>

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