「奄美環境文化祭　唄島ふぇすてぃばるっち。」―メディア・イベントと島のアイデンティティ―

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タイトル別名
  • “Utajima Festival”: Media Event and Island’s Identity
  • アマミ カンキョウ ブンカサイ ウタトウフェスティバルッチ 。 : メディア ・ イベント ト シマ ノ アイデンティティ

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抄録

In the modern society where media has developed, various media events are routinely seen. Media event is defined as event designed and directed by the media, event relayed and reported by the media, and social event by the media as “media event.” Such media event has become popular on islands as well. The “Utajima Festival” was implemented as part of the “Utajima Project” by the Amami Oshima Nature Conservation Association organized by five municipalities in the island for the realization of the World Natural Heritage registration in the summer of 2018. This was an event planned and directed by the media. It was also an event that was relayed and reported by the media, and also broadcast as a special program produced by the mass media. Based upon the media event theory, the Utajima Festival might be regarded as multi-layered media event. What is the most important is what meaning this media event brings to Amami society, and this perspective is the starting point of this study. This study conducted the case study of the Utajima Festival in Amami Ohshima island in 2018 as an example of a new media event to explore the meaning and significance of Amami’s cultural society. Three research method were applied―1）in-depth interviews with organizers, (2) media content analysis including newspaper and television programs and (3) participation observation of Utajima festival. Other than the typical features of the festival as media event, this study finds the three charactaristics―(1) donation event, (2) live & talk, (3) combined and long-term ripple. Media events bring people to a shared experience, strengthen collective memories, and have the effect of confirming the boundaries with others. Based upon the analysis of the data, two points have emerged―(1)“diverse thoughts on the island” and (2)“the island sabakuri (meaning preparation).” Previous media events have taken on the ritual role of confirming and strengthening the island’s identity. However, it is possible to say that “Utajima Festival” was served as a place where people sympathized with the reconstruction of the island’s identity.

収録刊行物

  • 島嶼研究

    島嶼研究 20 (2), 155-173, 2019-08-31

    日本島嶼学会

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