Survey on Mirrorless Preferences from the Perspective of Automobile Front Masks

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  • KATO Takumi
    Graduate School of Humanities and Social Sciences, Saitama University

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  • 自動車のフロントマスクからみたミラーレスの嗜好に関する調査
  • 自動車のフロントマスクからみたミラーレスの嗜好に関する調査 : ラフ集合による効果的なデザイン属性の評価
  • ジドウシャ ノ フロントマスク カラ ミタ ミラーレス ノ シコウ ニ カンスル チョウサ : ラフ シュウゴウ ニ ヨル コウカテキ ナ デザイン ゾクセイ ノ ヒョウカ
  • -Evaluation of Design Features using Rough Set
  • ―ラフ集合による効果的なデザイン属性の評価

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Abstract

<p>When a new technology is applied, the design often changes accordingly. At that time, if there is insufficient discussion about design, there is a concern that the technology will not be accepted by consumers. In the automobile industry, the use of mirrorless technology—which excels in safety—is now drawing attention. Although many technological advantages have been reported, very few studies have evaluated these systems from a design perspective. In this study, the preference for design of mirrorless technology was evaluated from the viewpoint of purchase intention. In addition, the characteristics of individuals with an intention to purchase were analyzed, which highlighted that consumers regularly collect information about cars and place importance on design. Finally, this study evaluated effective design attributes of mirrorless cars using rough set, extracting combinations such as "the bumper is rectangular and mirrorless." This study has important implications for the adoption of automobiles with mirrorless technology.</p>

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