Social Media and the Construction of Authenticity

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  • ソーシャルメディアとオーセンティシティの構築
  • ソーシャルメディアとオーセンティシティの構築 : 「インスタ映え」の観光社会学的考察
  • ソーシャル メディア ト オーセンティシティ ノ コウチク : 「 インスタ ハエ 」 ノ カンコウ シャカイガクテキ コウサツ
  • A Sociological Analysis of Instagenic Tourism
  • 「インスタ映え」の観光社会学的考察

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Abstract

In this paper, I discuss the characteristics of tourism during the era of social media, especially “instagenic tourism,” from the perspective of sociological theory.<br> Instagenic tourism can be explained in part by discussing “porosization,” in that information, as it flows via media, overrides the meaning of space. However, there has been little-to-no discussion of instagenic tourism. In this study, we conducted research to examine instagenic tourism through a theoretical analysis of (1) “involvement” theory in consumer research and (2) “authenticity” in business administration.<br> As a result, the following knowledge was obtained. First, instagenic tourism is adaptable when consumers with low involvement search for information about symbolic attributes. Furthermore, the authenticity of a tourist spot is created by an interaction between code generated through communication on social media and the materiality of the tourist spot in question.

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