Evaluating Rural Tourism Operators’ Satisfaction: Evidence from Taining, Fujian Province, China
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- Wang Ruying
- 千葉大学大学院園芸学研究科
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- Bhatta Kumar
- 千葉大学大学院園芸学研究科
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- 大江 靖雄
- 東京農業大学
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説明
Although rural tourism (RT) can contribute to reducing the rural-urban economic gap by providing additional opportunities for income, literature on the topic is limited, particularly in developing economies. Thus, firstly we investigated this issue by a fixed-effects model of panel data at the semi-micro level focusing on eight districts of Fujian province, China. Results revealed that when the GDP of tourism increased in rural areas, the rural-urban income gap became smaller. Secondly, by a binary logit model applied at the micro-level from our surveyed data in Taining county, Fujian province, we investigated the factors contributing to operators’ satisfaction and incomes. The results showed that those RT operators who have RT income from 10% to 30% of their total have repeat visitors and are more satisfied. Operators with only a primary school education are less satisfied with their RT operation. Operators who desire to improve service quality, have their own business and have easily accessed farms derive more income from RT. At the same time, it is important for operators to balance tourism activities with other farm activities due to constraints on managerial resources.
収録刊行物
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- 総合観光研究
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総合観光研究 19 (0), 1-9, 2021
日本学術会議協力学術研究団体 総合観光学会
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詳細情報 詳細情報について
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- CRID
- 1390006120727631488
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- NII論文ID
- 130008021713
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- ISSN
- 24361011
- 13488376
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- 本文言語コード
- en
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- 資料種別
- journal article
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- データソース種別
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- JaLC
- CiNii Articles
- KAKEN
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- 抄録ライセンスフラグ
- 使用可
