Applying a General Communication Model to Establish a Framework of Academic Public Relation

DOI
  • Ikeya Rue
    Inter-University Research Institute Corporation Research Organization of Information and Systems (ROIS)

Bibliographic Information

Other Title
  • コミュニケーションの一般モデルによる学術広報フレームワークの試み
  • —Based on a Survey on the Documents of PR Principles Published by Japanese Universities—
  • ―大学の広報の基本方針等の文書調査から―

Abstract

<p>We report a survey on the documents of public relations (PR) principles published by Japanese universities and research institutes on their website to sketch out the current landscape of the academic PR. We analyze the survey by applying the Shannon-Weaver model of communication and formulate a general framework that can be used for evaluation of academic PR. In this survey, the contents of the collected 41 documents can be categorized into 6 broad categories and then further to 50 subcategories. To formulate the general framework, we apply the non-linear model of three levels (the technical problem (A), the semantic problem (B), and the effectiveness problem (C)) by Shannon and Weaver (1949) to the survey and sort each PR activity to a level in this communication model. This helps us to identify a flow of communication and potential target indicators at each level (A, B, or C).</p>

Journal

  • Socio-Informatics

    Socio-Informatics 9 (3), 35-45, 2021-05-31

    The Society of Socio-Informatics

Keywords

Details 詳細情報について

  • CRID
    1390006994048958080
  • NII Article ID
    130008056342
  • DOI
    10.14836/ssi.9.3_35
  • ISSN
    24322148
    21872775
  • Text Lang
    ja
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

Report a problem

Back to top