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- Sakai Ken
- Tohoku University
書誌事項
- タイトル別名
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- The confluence of BørneLund’s business strategy and unintended consequences of educational policies 1977-2020
抄録
<p>This study takes on the problem of how small and medium-sized start-up companies grow in matured or shrinking markets. It examines the case of BørneLund, a Japanese company that has achieved notable development by importing and selling European toys purported to be useful for children’s growth and education. The investigation is conducted from a perspective of “historical confluence,” which draws attention to a chance encounter between outcomes of activities carried out by multiple organizational entities. As a result of the investigation, the study reveals that the company’s exceptional development was made possible under the circumstances in which the company’s efforts to establish an inimitable business strategy encountered unintended consequences of Japanese educational policies: That is, Japanese middle-class families accelerated their investment in early childhood education, enhancing their interest in educational toys. The study indicates that even in a shrinking market there is a possibility that a small-sized start-up company can grow on the conditions that (1) the company makes proactive efforts to establish its original business model and that (2) the company’s efforts become confluent with unintended consequences of government policies that are not directly aimed at the company’s business.</p>
収録刊行物
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- Japanese Research in Business History
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Japanese Research in Business History 38 (0), 25-42, 2021
経営史学会
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キーワード
詳細情報 詳細情報について
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- CRID
- 1390008929602120704
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- NII論文ID
- 130008130052
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- ISSN
- 1884619X
- 1349807X
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- 本文言語コード
- en
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- データソース種別
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- JaLC
- Crossref
- CiNii Articles
- KAKEN
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- 抄録ライセンスフラグ
- 使用不可