Development of “Albergo Diffuso” in Yakage, Okayama:

DOI Web Site 2 References
  • Kanda Masashi
    Senior Researcher, The Okayama Institute of Information-Culture Cooperative Association, Japan
  • Hidaka Yuichiro
    Associate Professor, Graduate School of Humanities and Social Sciences, Okayama University, Japan

Bibliographic Information

Other Title
  • 岡山県矢掛町におけるアルベルゴ・ディフーゾの発展プロセス
  • Emergence of Persons Involved in Marketing Places
  • ― 地域のマーケティングとアクターの生成 ―

Abstract

<p>This study considers the development of Albergo Diffuso (hereinafter referred to as AD) in Yakage, Oda District, Okayama Prefecture. AD is an attempt to revitalize an entire area by utilizing vacant houses scattered throughout a town as an integrated hotel. This approach has attracted attention as a method of regional revitalization in an era of population decline. In Japan, Yakage is the first town to be certified as an AD town. This study shows that activities were not initially performed with AD in mind; on the contrary, these activities created the opportunity for AD. A practitioner initially created persons involved in this business under the name of “the whole town as a hotel” while unraveling traditional relationships in the area. Subsequently, practices accumulated by each person managing resources created the conditions for AD. The redefinition of the business as “AD” created a major change in the perceptions of attractions of the area and of the area itself, and is priming further possibilities. This study traces the process leading to AD certification in Yakage and considers some implications of this process.</p>

Journal

References(2)*help

See more

Related Projects

See more

Keywords

Details 詳細情報について

Report a problem

Back to top