態度の両価性が情報探索に及ぼす影響

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タイトル別名
  • The effects of attitudinal ambivalence on information seeking
  • タイド ノ リョウ カセイ ガ ジョウホウ タンサク ニ オヨボス エイキョウ

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We examined the effects of attitudinal ambivalence on information seeking. Attitudinal ambivalence reflects the extent to which one simultaneously has positive and negative evaluations toward the attitude object. While some studies report that ambivalent attitudes do not predict behavior, other studies claim that ambivalence promotes the processing of attitude-related information. In this study, we assumed the behavioral decision-making process in which attitudinal ambivalence would drive information seeking and then lead to behavior. In particular, we examined the effects of attitudinal ambivalence on the intentions to seek information and on the actual information seeking behavior. Female undergraduates (n = 240) participated in a longitudinal survey regarding cervical cancer screening. The questionnaire used in this study consisted of structural ambivalence, subjective ambivalence, overall attitudes, intentions to seek information, behavioral intentions (Time 1), and information seeking behavior (Time 2) with respect to undergoing a screening. Correlational analyses revealed that structural ambivalence did not associate with either intentions to seek information or actual information seeking. In contrast, subjective ambivalence predicted intentions to seek and information seeking. We also discussed the underlying mechanisms and further research directions with regard to attitudinal ambivalence and social networks.

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