Strategies of Convenience Store Chains in the Saturated Market

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  • 飽和期を迎えたコンビニエンスストアの戦略
  • ホウワキ オ ムカエタ コンビニエンスストア ノ センリャク

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Abstract

More than 50,000 convenience stores are now opened in Japan, and shop sales are estimated to be decreasing according to the reduction of market area for each shop. In this report, the trends in the convenience store business are studied, and the report attempts to predict measures to be taken by each convenience store chain for the reduction of market area to maintain the sales income of retail shops.

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