Management Strategy and Its Success Factors of a Confectionary Company in Hokkaido

DOI IR Web Site

Bibliographic Information

Other Title
  • 北海道のお菓子メーカーの経営戦略とそれを支える要因について
  • ホッカイドウ ノ オカシ メーカー ノ ケイエイ センリャク ト ソレ オ ササエル ヨウイン ニ ツイテ

Search this article

Abstract

The aim of this study is to reveal the success factors and growth of a local enterprise. As an example, this report highlights the management practices of Kinotoya, which is a local confectionary company based in Sapporo Hokkaido. The analysis starts by dividing the various growth stages of the company and then analyzing them from the aspects of corporate strategy. From its initial growth stage, Kinotoya has faced many obstacles, including a less than ideal location, limited service area, and fierce competition. However, Kinotoya overcame these obstacles in each stage by changing its corporate strategy. The process Kinotoya used during its period of growth was to change its strategic positioning, develop new products, and establish organizational support capabilities. As mentioned above, this study reveals how a local enterprise facing numerous obstacles was able to overcome them and prosper.

Journal

Keywords

Details 詳細情報について

Report a problem

Back to top