Points of attachment to a team and place attachment of a hometown for spectator behavior in professional sports

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  • プロスポーツ観戦者行動におけるチームに対する愛着とホームタウンへの地域愛着
  • プロ スポーツ カンセンシャ コウドウ ニオケル チーム ニタイスル アイチャク ト ホーム タウン エノ チイキ アイチャク

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The purpose of this study is to investigate the relationships among points of attachment to a team and place attachment of a hometown for professional sport team fans. Attachment to a team is defined identification as consequences through the evaluation of sentiments of belonging. Place attachment is a concept that explains the emotional or affective bonds between a fan and a hometown. The data for this study were collected through internet survey from the fans of KYOTO HANNARYZ. The framework of analysis regarding sports spectator behavior included the points of attachment indicator and place attachment indicator. The findings of analysis include the following. The fans who started to watch a game after KYOTO HANNARYZ had joined bj league have strong place attachment of a hometown. The passionate fans of a team have strong place attachment of a hometown. Attachment to a team and place attachment of a hometown are related.

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