Consumers' attitudes towards functional foods with government-approved health claims and labels

DOI IR Web Site Open Access

Bibliographic Information

Other Title
  • 特定保健用食品(トクホ)表示が購買行動に及ぼす影響 : アンケート調査による実証分析
  • トクテイ ホケンヨウ ショクヒン トクホ ヒョウジ ガ コウバイ コウドウ ニ オヨボス エイキョウ : アンケート チョウサ ニヨル ジッショウ ブンセキ
  • 特定保健用食品トクホ表示が購買行動に及ぼす影響 : アンケート調査による実証分析

Search this article

Description

This paper aims to investigate the characteristics of functional foods buyers, especially young people in Japan. Based on an empirical study of consumer choice towards soft drink (carbonated beverage) adding a healthy ingredient. Our results shows that health claims and labels and reference-group influence are important factor in selection of functional foods, Because of have high involvement and have an immature sense of judgment. The results provide an implication for marketing strategy of the functional foods with government-approved health claims and labels, and other functional foods.

Journal

  • 社会科学

    社会科学 41 (2), 41-56, 2011-08-26

    Institute for the Study of Humanities & Social Sciences, Doshisha University

Related Projects

See more

Keywords

Details 詳細情報について

Report a problem

Back to top