The R&D Direction and Business Strategy: The case study on the cooperation of EV and battery makers

DOI
  • Park Yousin
    Faculty of Regional Development, Prefectural University of Hiroshima
  • Nakaoka Iori
    Faculty of Business Administration, Seijoh University
  • Chen Yunju
    Faculty of Economics, Shiga University

Description

This paper focuses on the R&D direction and the business strategy of EV firms and battery makers with reference to Porter's productive frontier. M. E. Porter (1996) claimed that the productivity frontier represents the maximum value that the organization can deliver at any a given cost, using technologies, skills and purchased inputs. He argued that strategic decisions are ones that are aimed at differentiating an organization from its competitors in a sustainable way in the future. We use the patent information of EV firms (Toyota, Tesla, Volkswagen) and battery makers (Panasonic, CATL, LG Chem) as the cases. We examine our propositions by social network analysis and text mining. The analysis in this paper includes: 1) trying to distinguish between differentiation and cost leadership strategy from R&D direction, and visualizing productivity frontier, 2) making discussing on the inter-organizational relation of EV firms and battery makers. In this paper, we clarify that patterns of cooperation EV firms and battery makers R&D.

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Details 詳細情報について

  • CRID
    1390010292571627648
  • DOI
    10.5954/icarob.2022.os2-3
  • ISSN
    21887829
  • Text Lang
    en
  • Article Type
    journal article
  • Data Source
    • JaLC
    • Crossref
    • KAKEN
    • OpenAIRE
  • Abstract License Flag
    Disallowed

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