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The purpose of this study is to statistically analyze the global market strategies of Hyundai Motor. Our analy-ses first reveal that Hyundai has recorded significant growth during the past five years, and one of the key factors behind that growth is Hyundai's successful exploitation of emerging markets. / When we explore the market strategies of Hyundai in China and India more closely, we identify a common point in that Hyundai launched small vehicles at low prices in both markets. On the other hand, we also find differ-ences regarding market strategies between China and India. Hyundai markets a wide variety of models in China, while it focuses on particular models and pursues economies of scale in India. We also clarify that Hyundai is facing a couple of agendas in both markets. Hyundai has not earned solid brand loyalty in China, meanwhile it seems an im-portant issue for Hyundai how to differentiate its products against those of Maruti Suzuki in India.
収録刊行物
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- 韓国経済研究
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韓国経済研究 11 1-17, 2012-12
九州大学研究拠点形成プロジェクト
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詳細情報 詳細情報について
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- CRID
- 1390010292718324352
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- NII論文ID
- 120007187908
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- NII書誌ID
- AA11650116
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- DOI
- 10.15017/4738309
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- HANDLE
- 2324/4738309
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- NDL書誌ID
- 024696520
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- ISSN
- 13463578
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- 本文言語コード
- en
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- データソース種別
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- JaLC
- IRDB
- NDL
- CiNii Articles
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- 抄録ライセンスフラグ
- 使用可