Competitive Strategies of Communication Platforms in the Period of Hegemony, Maturity, and Growth―From the Perspective of Relationship with Other Apps in Shopping Baskets

DOI Open Access

Bibliographic Information

Other Title
  • 覇権・成熟・成長期におけるコミュニケーション・プラットフォームの競争戦略

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Description

<p>This study examines the strategies of communication platform apps at different stages in a product life cycle. The study extends the Latent Dirichlet Allocation (LDA) to clarify the combination of apps within the same basket, organizes the apps based on attributes, such as function and user value, and elaborates on the complementary relationships of apps within the basket. The results show the following two elements: 1) the need for functional and characteristic complementarity in hegemonic apps, and 2) the possibility of switching among related apps in the process of maturation, in addition to the complementary use, in mature and growing apps.</p>

Journal

  • Organizational Science

    Organizational Science 55 (3), 34-48, 2022-03-20

    The Academic Association for Organizational Science

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Details 詳細情報について

  • CRID
    1390010457686462592
  • DOI
    10.11207/soshikikagaku.20220415-4
  • ISSN
    2187932X
    02869713
  • Text Lang
    ja
  • Article Type
    journal article
  • Data Source
    • JaLC
    • KAKEN
  • Abstract License Flag
    Disallowed

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