A STUDY ON THE PRESENT STATE OF THE FACTORS IN CERTIFIED ESTABLISHMENTS FOR THE STRATEGIES TO PROMOTE ECO-COMMUTING

DOI Web Site 6 References
  • NAKAMICHI Kumiko
    公益財団法人交通エコロジー・モビリティ財団 交通環境対策部 東京工業大学 環境・社会理工学院
  • IMURA Shotaro
    一般財団法人計量計画研究所 研究本部 交通・社会経済部門
  • HAGIHARA Go
    一般財団法人計量計画研究所 研究本部 交通・社会経済部門
  • SUGAWARA Tetsuyuki
    国土交通省 総合政策局 地域交通課

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  • エコ通勤の普及促進戦略づくりに向けた認証制度登録要因の現状に関する一考察

Abstract

<p> “Eco-commuting” is an approach that encourage workers to change their modes of commuting from private cars to public transport, bicycles and on foot. It can contribute for not only low-carbon but also health promotion, parking space cost reduction, corporate image improvement, traffic congestion reduction and public transport support. However, the number of “Excellent Eco-Commuting Business Sites Certification System”, that was launched to certify business sites which spontaneously and positively promoted eco-commuting, has been leveling off in recent years. The objectives of this paper are 1) to review the progress of discussion for promotion reform of eco-commuting considering branding strategy and 2) to propose effective measures for the promotion by clarifying the factors of the number of certificated sites of each prefecture. The results shows that the number of certificated sites is large in the prefectures with direct incentive or policies related to eco-commuting and that local government has an important role for the promotion.</p>

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