The Role of Japanese Tea Cafes in Ise Tea Production Area
Bibliographic Information
- Other Title
-
- 伊勢茶産地における日本茶カフェ店の役割
Abstract
This paper focuses on "Japanese tea cafes" run by tea farmers in a declining tea production area. Since green tea is also a "luxury item", consumers want to visit the tea production areas for "fragrance" and "taste" in addition to "price". This is a demand that will increase the added value of green tea in the future. "Japanese tea cafes" can also be expected to revitalize production areas in the future, as they provide a place where consumers can directly ask for the green tea that they desire to the producers and thus uncover a new demand for green tea.
Journal
-
- Journal of Japan Society of Directories
-
Journal of Japan Society of Directories 20 (1), 12-21, 2022-03-31
Japan Society of Directories
- Tweet
Details 詳細情報について
-
- CRID
- 1390010643474939648
-
- ISSN
- 24345629
- 24365629
- 18829252
-
- Text Lang
- ja
-
- Data Source
-
- JaLC
-
- Abstract License Flag
- Allowed