The Role of Japanese Tea Cafes in Ise Tea Production Area

DOI

Bibliographic Information

Other Title
  • 伊勢茶産地における日本茶カフェ店の役割

Abstract

This paper focuses on "Japanese tea cafes" run by tea farmers in a declining tea production area. Since green tea is also a "luxury item", consumers want to visit the tea production areas for "fragrance" and "taste" in addition to "price". This is a demand that will increase the added value of green tea in the future. "Japanese tea cafes" can also be expected to revitalize production areas in the future, as they provide a place where consumers can directly ask for the green tea that they desire to the producers and thus uncover a new demand for green tea.

Journal

Details 詳細情報について

  • CRID
    1390010643474939648
  • DOI
    10.50987/jsod.20.1_12_2
  • ISSN
    24345629
    24365629
    18829252
  • Text Lang
    ja
  • Data Source
    • JaLC
  • Abstract License Flag
    Allowed

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