An analysis of changes of residents' lifestyle from advertisements of local information magazines

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Other Title
  • 地域情報誌の広告による住民のライフスタイルの変化の分析
  • A Case Study of Takashimadaira housing complex
  • 東京都板橋区高島平団地を対象としたケーススタディ

Abstract

<p>This study aims to understand how the lifestyle of people who live in Takashimadaira housing complex have changed. To this end, the changes of advertisers of the local information magazines called Takashimadaira Benri-cho were examined. As a result, changes in advertisers reflected changes in residents' lifestyles, such as aging and changes in family composition.</p>

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