Quality distribution of fresh fish and retailers' sales strategies in special wards of Tokyo

DOI Web Site 5 References

Bibliographic Information

Other Title
  • 東京都特別区における鮮魚の品質分布と小売店の販売戦略

Abstract

<p>　A sampling of whole horse mackerel and sardine was conducted at randomly selected fresh fish retailers in special wards of Tokyo, and quality was investigated using Fish AnalyzerTM Pro. We then used principal component analysis and cluster analysis in an attempt to develop a typology of retailers' sales strategies. The quality survey revealed that most of the sampled fish were not suitable for raw consumption and that the range of fat content was particularly large for sardines. Statistical analysis suggested that the strategies of fresh fish retailers could be classified into four categories, indicating the usefulness of using datasets that include quality information to classify retailers' sales strategies.</p>

Journal

  • NIPPON SUISAN GAKKAISHI

    NIPPON SUISAN GAKKAISHI 89 (2), 137-146, 2023-03-15

    The Japanese Society of Fisheries Science

References(5)*help

See more

Keywords

Details 詳細情報について

Report a problem

Back to top