Development of a Marketing System for Recognizing Customer Buying Behavior in a Store Using Ultrasound Sensor : Fundamental Experiment of Sensing Customer's Behavior for Raising the Productivity of Selling Area Using Information Technology

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  • 超音波センサを用いた顧客振舞い認知システムの開発 : IT活用による小売業売場生産性向上を目指した購買行動計測の基礎実験
  • チョウオンパ センサ オ モチイタ コキャク フルマイ ニンチ システム ノ カイハツ IT カツヨウ ニ ヨル コウリギョウ ウリバ セイサンセイ コウジョウ オ メザシタ コウバイ コウドウ ケイソク ノ キソ ジッケン

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Abstract

In this paper, we propose an automated marketing information system for recognizing customer buying behavior in a store using ultrasound sensor and support vector machine. Customer buying behavior means the acts of person involved in buying decision processes at selling area of retailers such as supermarket and shopping center. For example, customer stops in front of shelf, and stretches hand to grasp goods etc. These behaviors express signals of customers' interest in goods. In Japan, many retailers are in face of a difficult problem of low productivity of selling area. One of the biggest problems is that most retailers tend to overlook their customer's behaviors. The retailers must be aware of these customer behaviors as important marketing data in order to make the optimum sales promotion that is well suited to their customer behavior. By some experimental results, we verified that the proposed system can recognize customer buying behavior. The use of our marketing information system will do a lot for making a good example of raising the productivity of selling area using information technology.

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