Ryohin Keikaku Co., Ltd. as a Purpose Company
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- Yokozawa Yasushi
- Graduate School of Commerce, Takushoku University
Bibliographic Information
- Other Title
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- パーパス企業としての良品計画
Abstract
Many of the attention-grabbing “purpose” companies have a background of strong leadership by charismatic managers, the spirit of the founding family, and long traditions. In contrast, the difference between Ryohin Keikaku, which advocates a “second foundation,” stands out. The company's purpose began with the strong antithesis to the excessive consumption society, “Wake atte Yasui.” After that, it changed to “Korede Ii”, which finds significance in rediscovering the value of familiar things, and “Kanjiyoi Kurashi”, which aims for a positive feeling rather than affluence and comfort. Behind this is a corporate culture that constantly asks itself, “Is it useful?” The latest purpose is a “Kanjiyoi Kurashi to Shakai”(Truthful and Sustainable Life for All)that plans a society that includes not only consumers but also stakeholders such as producers, employees, and communities. This goes beyond the realm of retail.
Journal
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- Journal of Japan Society for Business Ethics Study
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Journal of Japan Society for Business Ethics Study 30 (0), 187-199, 2023-03-30
JAPAN SOCIETY FOR BUSINESS EHICS
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Details 詳細情報について
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- CRID
- 1390014503013251456
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- ISSN
- 24239925
- 13436627
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- Text Lang
- ja
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- Data Source
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- JaLC
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- Abstract License Flag
- Disallowed