Affective Design Process of Sports-type Motorcycle using Perceptual Experiments

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  • 知覚実験を用いたスポーツタイプ・モーターサイクルの感性デザインプロセス

Abstract

<p>In the present study, a series of perceptual experiments were conducted for designing a new sports-type motorcycle: 1) A perceptual experiment was conducted to investigate the impressions of participants for existing models of sports-type motorcycles, using the semantic differential method. The results of the experiment were used to define the concept of the new model. 2) Designers drew various sketches that could have matched the concept. Then, the sketches were used in an experiment and two alternatives were chosen and refined for building mockups. 3) A more perceptual experiment was conducted using the two mockups with other real motorcycles to measure the impressions of them. Using the results, the design of the new sports-type motorcycle was finally defined. Through this affective design process, the efficiency of the design was improved and the term of the development was shortened. The affective-design process model was introduced in the new management regulations.</p>

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