Emergence of marketing in Japan
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- MITSUZAWA Shigeo
- Doshisha University
Bibliographic Information
- Other Title
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- わが国マーケティングの生成
Abstract
<p> Marketing in Japan emerged from the competitive struggle between big cotton spinner and traditional wholesale merchant at Meiji era (1868-1912). It also resulted the elimination of middlemen at that industry.</p>
Journal
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- Japan Marketing History Review
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Japan Marketing History Review 2 (2), 112-126, 2023-09-30
Marketing History Society of Japan
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Keywords
Details 詳細情報について
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- CRID
- 1390016184224446976
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- ISSN
- 24368342
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- Text Lang
- ja
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- Data Source
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- JaLC
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- Abstract License Flag
- Allowed