間接資材EC市場におけるプラットフォーム戦略

DOI

書誌事項

タイトル別名
  • The platform strategy on EC market for MRO:
  • A case study of MonotaRO Co., Ltd.
  • －株式会社MonotaROの事例研究－

抄録

<p>What is the source of competitiveness of MonotaRO Co., Ltd. （MonotaRO）, the largest EC company for industrial MRO? This paper aimed at unveiling the business strategy of this company from the point of view of three Winner-Take-All （WTA） disturbance factors, multihoming cost, the number & size of niche market, and market growth. As a result, it is implied that MonotaRO maintains current customer base and induces new clients by fulfilling a WTA factor on multihoming cost, while at the same time establishes the current steadfast position by fulfilling a WTA disturbance factor on the number & size of niche market. In addition, it is implied that MonotaRO obtains the chain of temporal competitive advantage by continuous increase in the number of items along with target expansion due to the market peculiarities, therefore its strategy is different from those of mega platformers.</p>

収録刊行物

  • AAOS Transactions

    AAOS Transactions 12 (1), 1-13, 2023-11-10

    特定非営利活動法人 組織学会

キーワード

詳細情報 詳細情報について

  • CRID
    1390016604338112384
  • DOI
    10.11207/aaostrans.2023-002
  • ISSN
    27582795
  • 本文言語コード
    ja
  • データソース種別
    • JaLC
  • 抄録ライセンスフラグ
    使用可

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