Study of sub-brand construction in Sound Logo

DOI

Bibliographic Information

Other Title
  • サウンドロゴにおけるサブブランド構築に関する考察

Abstract

<p>Sound logos have long been used as a means of immediately conveying a brand's uniqueness, philosophy, and image. In recent years, with the expansion of media, sound is being used more and more often, making sound logos even more important. A logo is an asset owned by a company. In developing its such business, a company effectively uses its parent brand and ways, as in its portfolio strategy. By doing so, they are able to expand their business by giving different images to their products while maintaining their brand. We believe that similar strategic development of sound logos by companies will enable them to maintain their brand image and adapt their development to TPO.</p>

Journal

Keywords

Details 詳細情報について

  • CRID
    1390016969190695296
  • DOI
    10.11247/jssd.70.0_148
  • Text Lang
    ja
  • Data Source
    • JaLC
  • Abstract License Flag
    Disallowed

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