Study on Usability Evaluation and Purchase Experience of VR Shopping System not Imitating Physical Store
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- HISAMATSU Ikumi
- Graduate School of Information Science and Technology, Hokkaido University
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- SAKAMOTO Yuji
- Graduate School of Information Science and Technology, Hokkaido University
Bibliographic Information
- Other Title
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- 実店舗を模さない VR ショッピングシステムのユーザビリティ評価と購買体験に関する研究
Abstract
Virtual Reality has been attracting attention for its potential to give people a new purchasing experience. In fact, many VR shopping contents in various forms have appeared and are in operation. However, most of the previous studies on VR shopping have dealt with systems that imitate physical stores. Therefore, we focused on VR shopping that does not imitate a real store, and evaluated the usability of the system and the user's purchasing experience. In this study, we created VR shopping contents, and conducted a subject experiment with a purchasing task to reproduce the purchasing experience.
Journal
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- Reports of the Technical Conference of the Institute of Image Electronics Engineers of Japan
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Reports of the Technical Conference of the Institute of Image Electronics Engineers of Japan 22.04 (0), 9-12, 2023
The Institute of Image Electronics Engineers of Japan
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Keywords
Details 詳細情報について
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- CRID
- 1390017511236701312
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- ISSN
- 27589218
- 02853957
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- Text Lang
- ja
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- Data Source
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- JaLC
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- Abstract License Flag
- Disallowed