書誌事項
- タイトル別名
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- Consumer Evaluations of Organic Agricultural Products on an E-Commerce Mall
- Text Mining Analysis of Consumer Reviews
- -テキストマイニングによる消費者レビューの分析-
説明
This paper aims to characterize post-purchase evaluations of organic compared to non-organic agricultural products by applying text mining to consumer reviews on an e-commerce mall. We employ coding analysis to identify perspective differences and document scaling analysis to extract elements demonstrating divergent evaluation tendencies. The analysis revealed that health and safety expectations and interest in farmers were associated with positive evaluations of organic products, while environmental protection was a minor consideration. The evaluation criteria for attributes such as appearance and smell differed from those for non-organic agricultural products.
収録刊行物
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- フードシステム研究
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フードシステム研究 30 (4), 255-260, 2024
日本フードシステム学会
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詳細情報 詳細情報について
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- CRID
- 1390018042806125824
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- ISSN
- 18845118
- 13410296
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- 本文言語コード
- ja
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- データソース種別
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- JaLC
- Crossref
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- 抄録ライセンスフラグ
- 使用不可