The Deep Divide between Persuasion and Conviction: The Structure of Contemporary Public Relations Communication

DOI

Bibliographic Information

Other Title
  • 説得と納得の深い溝
  • ―現代広報コミュニケーションの構造―

Abstract

<p>In this article, the structure of public relations communication in the modern era is examined and analysed from a social systems theory perspective based on the findings of the sociology of information. In doing so, it critically introduced the concept of 'social public relations studies', which posits that society learns, and explored the possibility of creating new trust. In addition to the radical changes in the media environment where SNS and AI have penetrated deeply and widely, contemporary society is facing social problems that transcend generations, as typified by global environmental issues and energy problems. It has become clear that public relations communication in such circumstances is undergoing a structural transformation in the face of new stakeholders, and that persuasion through public relations activities is extremely difficult to convince stakeholders. Furthermore, the study highlights the importance of PR communications that work towards a social ethos and encourage a change in 'ethical attitudes'.</p>

Journal

Keywords

Details 詳細情報について

  • CRID
    1390018198838824320
  • DOI
    10.34608/kohokenkyu.28.0_51
  • ISSN
    24359882
    13431390
  • Text Lang
    ja
  • Data Source
    • JaLC
  • Abstract License Flag
    Disallowed

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