An application of regional tourism promotion based on engendering a sense of emotional attachment
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- Miyashita Hiroki
- Graduate School of Engineering and Science, Shibaura Institute of Technology
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- Okubo Sachika
- Graduate School of Engineering and Science, Shibaura Institute of Technology
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- Takagi Rina
- Graduate School of Engineering and Science, Shibaura Institute of Technology
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- Saisu Toshiaki
- Former Nasushiobara Tourist Board
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- Hasegawa Hiroshi
- Graduate School of Engineering and Science, Shibaura Institute of Technology
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- Murakami Kayoko H.
- Graduate School of Engineering and Science, Shibaura Institute of Technology
抄録
In response to the increasing trend of young people disengaging from the travel scene, there is a growing focus on regional development initiatives. This is particularly evident in the decline of Onsen tourist attractions and accommodations. To increase visitor numbers, it’s crucial not only to attract new customers but also to cultivate repeat clientele. Central to this is the concept of ‘Emotional Attachment,’ which directly influences customers’ intention of repeat visitation and recommendations to others beyond mere satisfaction. Previous research identified five factors contributing to Emotional Attachment, defining it as the positive emotion and desire to relive experiences. This study emphasizes the symbolic and relationship-building aspects of Emotional Attachment, proposing strategies to attract new repeat customers. Drawing on the AISCEAS model of tourist behavior, a city tour featuring holographic displays of ‘Onsen Musume’ was introduced in Shiobara Onsen, followed by an experiential event. Since all the participants were repeaters, subsequent trials in Nasu Town involved viewing explanatory videos before sightseeing and the results of questionnaires showed a higher likelihood of repeat visits. This approach effectively combines symbolic and relationship-building elements, offering a promising method for fostering Emotional Attachment and increasing visitor retention.
収録刊行物
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- Journal of Global Tourism Research
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Journal of Global Tourism Research 9 (1), 23-31, 2024-04-30
国際観光学研究会
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詳細情報 詳細情報について
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- CRID
- 1390018539569566592
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- ISSN
- 21899282
- 21899274
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- 本文言語コード
- en
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- データソース種別
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- JaLC
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- 抄録ライセンスフラグ
- 使用不可