The Role of POD in Marketing

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  • KOSHIKAWA Osamu
    Dai Nippon Printing Co., Ltd., General Manager, Sales Promotion Department Information Processing Service Division

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  • マーケティングにおけるＰＯＤの役割
  • マーケティング ニ オケル POD ノ ヤクワリ

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Verification of the solutions: what does market seek for the direct-print Business field, and the issue on expanding the business.

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