Kansei Engineering Approach on Image of Luxury and High Quality

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  • YANASE Tetsuo
    広島国際大学　心理科学部　感性デザイン学科

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  • 高級，高品質イメージに関する感性工学的アプローチ
  • コウキュウ コウヒンシツ イメージ ニ カンスル カンセイ コウガクテキ アプローチ

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The development method of a new product with a luxury image and a high quality image attracts attention now. Then, the following is explained. 1, What are a luxury image, and a high quality mage? 2, The regional difference of a luxury image, and a high quality image. 3, The kansei engineering technique for developing a new product and new material with a luxury image and a high quality image. 4, A new product, a new material development example with the luxury image which uses the kansei engineering technique, and a high quality image.

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