Possibility of Low-Carbon Community Development and Regional Revitalization Applying Combination of Green-Community Voucher and Mobility Management

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  • 環境地域通貨とモビリティマネジメントの連携実施による低炭素社会づくりと地域活性化の可能性
  • カンキョウ チイキ ツウカ ト モビリティ マネジメント ノ レンケイ ジッシ ニ ヨル テイタンソ シャカイズクリ ト チイキ カッセイカ ノ カノウセイ

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Abstract

The authors have formulated Green-community voucher, implemented combining with Mobility Management(MM) to citizens, and evaluate the effects. Green-community voucher collects funds for developing solar energy generation, and is expected to provide discount service for citizens, revitalization for local stores. MM has been applied to citizens aiming to reconsider their car-use behavior on shopping trips. About 130 vouchers are sold for first three months, about 30% of sold vouchers are used. In revitalization effects, responded citizens intend to switch from large stores to local stores changing. Some voucher purchasers visit different stores. In transportation behavior effects, it promotes citizens to switch from car to bike/walk for shopping. In environmental effects, combining Green-community voucher and MM generates a synergistic effect for CO2 reduction. These results show the possibility of achieving a balance between low-carbon community development and regional activation.

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