Investigation of the User's Responses toward the Point Program to Promote Public Transportation Usage

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  • 公共交通利用促進のためのポイント制度の評価に関する研究
  • 公共交通利用促進のためのポイント制度の評価に関する研究--名古屋市における交通エコポイント社会実験から
  • コウキョウ コウツウ リヨウ ソクシン ノ タメ ノ ポイント セイド ノ ヒョウカ ニ カンスル ケンキュウ ナゴヤシ ニ オケル コウツウ エコポイント シャカイ ジッケン カラ
  • 名古屋市における交通エコポイント社会実験から
  • 'Travel Eco-point' Social Experiments in Nagoya

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Promoting public transportation usage is crucial in order to solve problems such as traffic congestion and green house effects caused by motorization and car-oriented urban structure. This paper introduces a new TDM measure called 'Travel eco-point' program, in which one can acquire points when he/she uses environmentally friendly transportation system (e.g. public transportation) and can exchange the accumulated points to incentives for further eco-friendly travel behavior (e.g. provision of free rail tickets), and then reports the result of social experiments conducted in Nagoya. Furthermore, we investigated user's preferences toward the eco-point program and found that people seem to prefer the program through which they can return their profit to environmental improvement as well as the program with high refund rate.

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