Research on the Changes of the Roles of Event Volunteer Tourist Groups Over Time in Collaboration with the Host Community

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Other Title
  • ボランティア・ツーリスト団体がイベント開催地域との協働で果たす役割の時系列変化に関する研究
  • A Case Study of the Otaru Snow Light Festival Korean Volunteers
  • 「小樽雪あかりの路」における韓国人ボランティア団の事例をもとに

Abstract

Volunteer Tourism (VT) is expected to foster mutually beneficial relationships between host communities and tourists. However, it has its limitations, such as inefficiency and a low quality of work accomplishments. One possible way to offset such limitations is to position VT as a continuous project, consisting of successive tours. The research examined the changing roles of volunteer tourist groups (VTGs) over time based on a case of 'Otaru Snow Light Festival Korean Volunteers'. They have over 10 years of history supporting a winter event in Otaru City, Hokkaido. The research findings clarify that the roles of the VTGs have changed over time, from a simple, less important one to a more creative, important one. The findings also suggest that the factors behind the changes may include: 'autonomy', 'organizing volunteers', 'acceptance by host communities', 'opportunities to be creative', and 'constructive exchanges'.

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