Effect of Mere Exposure on Favorability Impression for Dress.

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Other Title
  • 服装の好感度に対する単純接触の効果

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The hypothesis has been offered that mere repeated exposure of stimulus object makes a favorable impression.It is the purpose of this paper to discuss whether the effect of mere exposure appears in the caseof impressions for dresses. In this experiment, fourteen photographs of novel dresses were used as stimulus objects, and they were rated by means of 12 semantic differential scales which contain favorable impression scales such as “agreeable-disagreeable”, “friendly-unfriendly” and “likable-dislikable”. In regard to the rating experimtnts, the scale values of “friendly-unfriendly” and “likable-dislikable” except on “agreeable-disagreeable” moved towards favorable scale side with increasing the number of stimulus exposures.<BR>From the result of this study, it became clear that the effect of mere exposure appears as numbers of stimulus exposures approaches about 20 times over 10 times at least. It is considered that the effect of mere exposure for dress is related to one reason of adoptable motives in fashion.

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Details 詳細情報について

  • CRID
    1390282679242291840
  • NII Article ID
    130004390998
  • DOI
    10.4188/transjtmsj.45.11_t193
  • ISSN
    18801994
    03710580
    http://id.crossref.org/issn/03710580
  • Text Lang
    ja
  • Data Source
    • JaLC
    • Crossref
    • CiNii Articles
    • OpenAIRE
  • Abstract License Flag
    Disallowed

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