繊維製品（婦人洋服）のマーケティング展開について　　小売店舗配置計画問題

DOI オープンアクセス

書誌事項

タイトル別名
  • Study on the Market Development of Textile Products
  • 小売店舗配置計画問題

説明

A mathematical model for the market planning has been developed on the basis of the Markovian process of the brand switching . It aims to predict the amount of sales and to determine the number of retail shops to be built in each of marketing areas and within a given period of time. It also aims to make a total profit of retail shops to a maximum. The model is based on the nonlinear programming . Algorithm and computing programme to solve the model under the certain restrictions are developed . An example of the numerical calculation is solved, then the characteristic of each marketing areas and a given period of time for the number of retail shop is discussed.

収録刊行物

  • 繊維機械学会誌

    繊維機械学会誌 32 (10), P509-P516, 1979

    一般社団法人 日本繊維機械学会

キーワード

詳細情報 詳細情報について

  • CRID
    1390282679242385280
  • NII論文ID
    130004390162
  • DOI
    10.4188/transjtmsj.32.10_p509
  • ISSN
    18801994
    03710580
  • 本文言語コード
    ja
  • データソース種別
    • JaLC
    • Crossref
    • CiNii Articles
    • OpenAIRE
  • 抄録ライセンスフラグ
    使用不可

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