Effects of Repetition Used in TV Commercial

DOI Web Site 2 References

Bibliographic Information

Other Title
  • テレビＣＭで使われる「くり返し」の効果
  • テレビ CM デ ツカワレル クリカエシ ノ コウカ

Search this article

Abstract

The purpose of the advertisement is to inform many people about the brand name and features of the product, and to lead consumers to purchasing the product. The technique that had been often used for a long time in advertisement is "Repetition" In television commercials, repetition of words, images, and music is frequently used. The purpose of this text is to analyze how "Repetition" is effectively used in TV commercial. By the way, there is a time restriction of 15 seconds in television commercials. A tedious repetition is waste of time. There must be a repetition which appeals to the viewer's schema in TV commercial, in addition to the obvious repetition. TV commercial that SATO Masahiko had produced was chosen to be an object of the analysis in this essay. In conclusion, it has been understood that repetition based on the experiences that every Japanese person has is skillfully used in TV commercials.

Journal

References(2)*help

See more

Keywords

Details 詳細情報について

Report a problem

Back to top