The effect of black or white clothing on self-perception of morality
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- Uebayashi Kenji
- Hitotsubashi University, Graduate School of Social Science
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- Tado’oka Yoshika
- University of Tokyo, Graduate School of Humanities and Sociology
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- Ishii Kunio
- Seien Jogakuin College, Faculty of Human Studies
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- Murata Koji
- Hitotsubashi University, Graduate School of Social Science
Bibliographic Information
- Other Title
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- 白色または黒色の着衣が道徳性の自己認知に及ぼす影響
- ハクショク マタワ コクショク ノ チャクイ ガ ドウトクセイ ノ ジコ ニンチ ニ オヨボス エイキョウ
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Abstract
<p>Morality influences our judgments of right or wrong in society, and it is in turn influenced by external factors. In this study, we examined the effect of clothing in morality judgment. Based on the fact that morality is often implicated with the colors black and white, we investigated whether black or white clothing influence the wearers’ self-perception of morality. The participants were asked to wear black or white clothing, and then were administered an Implicit Association Test (IAT) measuring his/her implicit morality. In addition, they explicitly rated their own morality. The results showed that participants wearing white were more likely to judge themselves as being more moral in both implicit and explicit terms than those wearing black. We discussed the processes underlying the effects of the color of clothing on self-perception of morality, and the factors that affect this. </p>
Journal
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- THE JAPANESE JOURNAL OF EXPERIMENTAL SOCIAL PSYCHOLOGY
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THE JAPANESE JOURNAL OF EXPERIMENTAL SOCIAL PSYCHOLOGY 55 (2), 130-138, 2016
The Japanese Group Dynamics Association
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Details 詳細情報について
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- CRID
- 1390282679297946496
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- NII Article ID
- 130006789194
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- NII Book ID
- AN00104794
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- ISSN
- 13486276
- 03877973
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- NDL BIB ID
- 030085998
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- Text Lang
- ja
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- Data Source
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- JaLC
- NDL
- Crossref
- CiNii Articles
- KAKEN
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- Abstract License Flag
- Disallowed