Determinants of Price Premium for Ecosystem- and Environment-friendly Rice

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Other Title
  • 生態系・環境保全型農産物の価格プレミアムの決定要因
  • 生態系・環境保全型農産物の価格プレミアムの決定要因 : 滋賀県における魚のゆりかご水田米を事例として
  • セイタイケイ ・ カンキョウ ホゼンガタ ノウサンブツ ノ カカク プレミアム ノ ケッテイ ヨウイン : シガケン ニ オケル サカナ ノ ユリカゴスイデン マイ オ ジレイ ト シテ
  • -A Case of <I>Sakana no Yurikago Suiden Mai</I> Rice from Shiga Prefecture, Japan-
  • －滋賀県における魚のゆりかご水田米を事例として－

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Abstract

The objectives of this paper are to assess consumers′ price premium for ecosystem- and environment-friendly rice compared to conventionally grown rice, and to investigate factors affecting that premium. In our questionnaire survey conducted in Japan, consumers′ willingness to pay for such rice was elicited using an open-ended format, after they were informed about farming practices for producing the rice. The analysis split the price premium into two aspects, ecosystem and environment, corresponding to consumers′ assessments for that style of farming. The results reveal that consumers tend to show a certain willingness to pay an ecosystem premium, which is higher than the environmental one, and demographic variables, consumers′ knowledge, time preference and risk attitudes are determinants of the individual ecosystem premium.

Journal

  • ENVIRONMENTAL SCIENCE

    ENVIRONMENTAL SCIENCE 25 (3), 204-214, 2012

    SOCIETY OF ENVIRONMENTAL SCIENCE, JAPAN

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