A Causal Analysis of the Impact of Understanding Power-saving Targets and the Anxiety of a Power Failure on Household Power Savings

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Other Title
  • 節電目標の理解度と停電への不安・恐怖が節電行動・節電率に与える影響の分析
  • セツデン モクヒョウ ノ リカイド ト テイデン エ ノ フアン ・ キョウフ ガ セツデン コウドウ ・ セツデンリツ ニ アタエル エイキョウ ノ ブンセキ

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We design a new model depicting an individual’s power-saving intention-behavior-effect process in consideration of societal influence and societal impact based on previous studies to clarify the determinants of pro-environmental behavior. The validity of the model is verified by structural equation modeling (SEM), using results from a citizens’ survey. By using this model, the difference in the situation according to location (Tokyo, Osaka) and time (summer 2011, winter 2011) clarifies the difference between the influence on individual decision-making and the effect process by multiple group analysis.<BR>The results show that the understanding of power-saving targets makes for power-saving intention, evokes power-saving behavior, and contributes to the power-saving effect. Further, anxiety of a power failure raises power-saving intention. Finally, there is no significant difference in path coefficients between the understanding of power-saving targets and the anxiety of a power failure in Tokyo.

Journal

  • ENVIRONMENTAL SCIENCE

    ENVIRONMENTAL SCIENCE 26 (5), 401-412, 2013

    SOCIETY OF ENVIRONMENTAL SCIENCE, JAPAN

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