- Integration of CiNii Books functions for fiscal year 2025 has completed
- Trial version of CiNii Research Knowledge Graph Search feature is available on CiNii Labs
- 【Updated on November 26, 2025】Regarding the recording of “Research Data” and “Evidence Data”
- Start the collection of all publicly IRDB content
- Incorporate Research Data from KAKEN
The Social Psychological Analysis of Factors Affecting the Evaluation of Environmental Advertisement
-
- TAKAURA Yusuke
- Graduate School of Frontier Science, The University of Tokyo
-
- IKEDA Ken’ichi
- Graduate School of Humanities and Sociology, The University of Tokyo
Bibliographic Information
- Other Title
-
- 環境広告の評価要因の社会心理学的分析
- 環境広告の評価要因の社会心理学的分析 : 環境への関与,エコ商品への関与,メディア・リテラシーを用いて
- カンキョウ コウコク ノ ヒョウカ ヨウイン ノ シャカイ シンリガクテキ ブンセキ : カンキョウ エ ノ カンヨ,エコ ショウヒン エ ノ カンヨ,メディア ・ リテラシー オ モチイテ
- － From the Viewpoint of Involvement With the Environmental Problems and Eco-products, and Media-literacy －
- －環境への関与，エコ商品への関与， メディア・リテラシーを用いて－
- Published
- 2013
- DOI
-
- 10.11353/sesj.26.366
- Publisher
- SOCIETY OF ENVIRONMENTAL SCIENCE, JAPAN
Search this article
Description
This experimental study examined factors affecting the evaluation of environmental advertisements. We analyzed the effects of involvement with the environmental problems and eco-products, and media-literacy. Also, we experimentally considered whether the advertisement’s framing ( “ecology-focused” and “economy-focused”) moderates the effects of involvement and media-literacy on its evaluation.<BR>We conducted a scenario experiment by a mail survey in 2009. The number of respondents was 204 and the collection rate was 37.8%. We used a fictional car ad and a refrigerator ad as the experimental stimulus.<BR>The results showed that involvement with the environmental problems did not affect the evaluation of the advertisements; however, involvement with eco-products had a positive effect and media-literacy had a negative effect on the evaluation. The results of the experimental manipulation showed that media-literacy had a stronger negative effect and involvement with eco-products had a weaker positive effect on “ecology-focused” condition than on “economy-focused” one; while there was no significant difference between the mean of evaluation on “ecology-focused” condition and “economy-focused” one.
Journal
-
- ENVIRONMENTAL SCIENCE
-
ENVIRONMENTAL SCIENCE 26 (4), 366-373, 2013
SOCIETY OF ENVIRONMENTAL SCIENCE, JAPAN
- Tweet
Details 詳細情報について
-
- CRID
- 1390282679400680064
-
- NII Article ID
- 10031188101
-
- NII Book ID
- AN10165252
-
- ISSN
- 18845029
- 09150048
-
- NDL BIB ID
- 024820900
-
- Text Lang
- ja
-
- Data Source
-
- JaLC
- NDL Search
- CiNii Articles
-
- Abstract License Flag
- Disallowed
