Public Risk Cognition of Pandemic Flu and Direction for Risk Communication

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  • 新型インフルエンザのリスク認知とリスクコミュニケーションのあり方に関する調査研究
  • シンガタ インフルエンザ ノ リスク ニンチ ト リスク コミュニケーション ノ アリカタ ニ カンスル チョウサ ケンキュウ

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Abstract

According to our study of “Public Risk Cognition of Pandemic Flu and Risk Communication” conducted in November 2008, we found that it's extremely important to understand how people recognize Pandemic Flu(H5N1 type) and which way of risk communication is required. As novel H1N1 flu(Swine flu) virus caused outbreaks in April 2009, it was proven that Japanese government's risk and crisis management response and risk communication strategy didn't work well. Fortunately H1N1 flu virus was as severe as seasonal influenza. However, learning from this time's H1N1 pandemic, we've found it urgent to consolidate Japanese government's risk communication strategy for the event of a second wave of H1N1 and prospective outbreaks of highly-virulent H5N1. Our study should give much valuable suggestions to planning of the strategy.

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