書誌事項
- タイトル別名
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- A Study on Consumer Shop-around Behavior at Nanjing Road, Shanghai
- シャンハイシ チュウシン ショウギョウチ ナンキンロ ニ オケル ショウヒシャ コウドウ ニ カンスル ケンキュウ
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抄録
This research was based on the data obtained from a questionnaire survey on the consumers' behavior around the Nanjing Road. In this paper, the survey area is divided into several blocks as study units. The consumers' basic behavioral characteristics including gender, age, occupation, living place, distribution of flow, stop times, money consumed as well as spatial phase characteristics (entrance, multistop, and exit) are analyzed. Then the multinomial logit model is calibrated to explain the spatial choice behavior of consumers. The model gets satisfactory results and reveals how physical environment in the commercial space influences consumer behavior. The multistop track is derived by model simulation, which helps to find some behavioral characteristics and problems in spatial usage. Finally, behavior changes are predicted and evaluated based on the model.
収録刊行物
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- 地域学研究
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地域学研究 35 (4), 763-783, 2006
日本地域学会
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詳細情報 詳細情報について
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- CRID
- 1390282679409390720
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- NII論文ID
- 130000063984
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- NII書誌ID
- AN00140630
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- ISSN
- 18806465
- 02876256
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- NDL書誌ID
- 7943064
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- 本文言語コード
- ja
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- データソース種別
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- JaLC
- NDL
- Crossref
- CiNii Articles
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- 抄録ライセンスフラグ
- 使用不可