A Study on Consumer Shop-around Behavior at Nanjing Road, Shanghai

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  • WANG De
    Department of Urban Planning, Tongji University
  • SAITO Saburo
    The Fukuoka University Institute of Quantitative Behavioral Informatics for City and Space Economy (FQBIC) Faculty of Economics, Fukuoka University
  • ZHU Wei
    Eindhoven University of Technology
  • NAKASHIMA Takaaki
    The Fukuoka University Institute of Quantitative Behavioral Informatics for City and Space Economy (FQBIC)
  • LIU Kai
    Graduate School of Engineering, Nagoya University

Bibliographic Information

Other Title
  • 上海市中心商業地南京路における消費者行動に関する研究
  • シャンハイシ チュウシン ショウギョウチ ナンキンロ ニ オケル ショウヒシャ コウドウ ニ カンスル ケンキュウ

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Abstract

This research was based on the data obtained from a questionnaire survey on the consumers' behavior around the Nanjing Road. In this paper, the survey area is divided into several blocks as study units. The consumers' basic behavioral characteristics including gender, age, occupation, living place, distribution of flow, stop times, money consumed as well as spatial phase characteristics (entrance, multistop, and exit) are analyzed. Then the multinomial logit model is calibrated to explain the spatial choice behavior of consumers. The model gets satisfactory results and reveals how physical environment in the commercial space influences consumer behavior. The multistop track is derived by model simulation, which helps to find some behavioral characteristics and problems in spatial usage. Finally, behavior changes are predicted and evaluated based on the model.

Journal

  • Studies in Regional Science

    Studies in Regional Science 35 (4), 763-783, 2006

    JAPAN SECTION OF THE REGIONAL SCIENCE ASSOCIATION INTERNATIONAL

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